Hi there, I’m Chaz – The founder of The Plastic Goldfish Company.

A self-confessed IT geek, my journey into the visual media space has been anything but conventional… a bit like me, really.

I spent the first 20 years of my professional career in the tech and software space, consulting with companies like Apple and the BBC. I was always working with image departments and was obsessed with the technical potential for photos. I worked closely with photographers and was involved in getting images in fast, processing and manipulating images, and making sure they were print and newspaper ready as required. I knew what an image had to be to work for the story, and I knew, technically, how to push it there.

That love of imagery and tech-first attitude is how I now approach imagery, and what The Plastic Goldfish Company was born from. My cameras are just pieces of tech, and I love pushing them, and the rest of my kit, to their absolute limits, especially in challenging shoot locations, to capture something amazing — it’s my playground.

I also know that, just like us, your images have a job to do. I shoot to brief and ensure every image I capture serves its purpose for your business, because there’s no point in having a pretty picture if you can’t use it.

These days, I’m lucky enough to be supported by a small operations team who help me keep the Plastic Goldfish ship sailing smoothly, so I can focus on shoots and editing.